什么是內(nèi)容營(yíng)銷(xiāo)？之二

From： ** .digital ** rketer.com

??What Is Content Marketing?

什么是內(nèi)容營(yíng)銷(xiāo)？

Here’s how we define what content ** rketing is:

“Content ** rketing is the creation and distribution of valuable content to build and engage an au ** nce for your brand.”

這是我們定義什么是內(nèi)容營(yíng)銷(xiāo)的方法：

“內(nèi)容營(yíng)銷(xiāo)是創(chuàng)建和分發(fā)有價(jià)值的內(nèi)容，以建立和吸引您的品牌的受眾。”

That’s a mouthful, so let’s break down that definition to ** ke sure we’re all clear.

那是一個(gè)大嘴巴，所以讓我們分解一下定義以確保我們一切都清楚。

“Content ** rketing is the CREATION and DISTRIBUTION…”

“內(nèi)容營(yíng)銷(xiāo)是創(chuàng)作和發(fā)行……”

We’ve emphasized 2 words here, creation and distribution, to drive home the point that content ** rketing involves both.

我們?cè)谶@里強(qiáng)調(diào)了兩個(gè)詞，即“創(chuàng)造''和“發(fā)行''，以明確內(nèi)容營(yíng)銷(xiāo)涉及這兩個(gè)方面。

You can’t just create a great blog post, publish it, and expect that to move the needle for your company.

您不僅可以創(chuàng)建一個(gè)很棒的博客文章，然后發(fā)布它，并期帶來(lái)成功。

Instead you need to take charge of distributing that content to the right people at the right time, to ** ke sure that content has the ** ximum possible impact.

相反，您需要負(fù)責(zé)在適當(dāng)?shù)臅r(shí)間將內(nèi)容分發(fā)給適當(dāng)?shù)娜藛T，以確保該內(nèi)容具有最大的影響力。

“…of VALUABLE content…”

“ …有價(jià)值的內(nèi)容…”

We told you we were going to hammer home this “valuable” thing. Well, here it is again.

我們告訴過(guò)您，我們將錘擊這一“寶貴”的事情。 好吧，又來(lái)了。

Good content ** rketing has to provide value for your user. If it doesn’t, then it’s not going to be very effective.

優(yōu)質(zhì)的內(nèi)容營(yíng)銷(xiāo)必須為您的用戶提供價(jià)值。 如果不是這樣，那將不會(huì)很有效。

With content ** rketing, you’re providing value—for free—in exchange for time. The more time someone spends with your content, the more they will begin to know, like, and trust you.

借助內(nèi)容營(yíng)銷(xiāo)，您提供免費(fèi)價(jià)值，以換取時(shí)間。 某人花在您內(nèi)容上的時(shí)間越多，他們就會(huì)越了解，喜歡并信任您。

Do that over and over, and people will begin to trust you enough to shell out some hard-earned cash for your product or service.

一遍又一遍地做，人們將開(kāi)始足夠信任您，為您的產(chǎn)品或服務(wù)投入一些來(lái)之不易的現(xiàn)金。

“…to BUILD and ENGAGE an au ** nce for your brand.”

“……建立并吸引您品牌的受眾?！?/p>

And here we get to the real point of all this stuff. Content ** rketing is how you build an au ** nce.

在這里，我們了解了所有這些東西的真實(shí)含義。 內(nèi)容營(yíng)銷(xiāo)是您建立受眾群體的方式。

Make no mistake: the ulti ** te goal of content ** rketing is to benefit your company. And when it’s done right, it will accomplish that by growing your traffic and, consequently, your sales.

毫無(wú)疑問(wèn)：內(nèi)容營(yíng)銷(xiāo)的最終受益。 如果做對(duì)了，它將通過(guò)增加您的訪問(wèn)量并因此增加銷(xiāo)售來(lái)實(shí)現(xiàn)這一目標(biāo)。????